Crm Customer Relationship Management - 1298 Words

Abstract CRM (Customer Relationship Management) as a strategy has increased popularity by connecting enterprises and customers closely through different mediums. This helps businesses to effectively understand, manage and sustain the customer relationship in a long run. With technology advancements and enormous amount of information available, enterprises are finding various ways to stay connected with the customers. CRM has been proven successful for lot of enterprises (small, medium large) and thus encouraging lot of new businesses to implement CRM in order to survive and compete in the world of Internet. This thesis, therefore, aims to study the viability of using the ASP (Application Service Providers) model for enterprises to†¦show more content†¦8 2.3.1 Operational CRM 8 2.3.2 Analytical CRM 10 2.3.3 Collaborative CRM 10 2.4 CRM market 11 2.5 Prominent CRM vendors 13 2.5.1 Siebel systems – Oracle 13 2.5.2 Salesforce.com 14 2.5.3 Microsoft Dynamics 14 2.5.4 SAP 15 2.5.5 Others 15 Chapter 3 : CRM for Enterprises 17 3.1 Objective and Structure of the chapter 17 3.2 Defining Enterprise’s 17 3.3 Characteristics of enterprise 19 3.4 Benefits 20 3.5 CRM as a strategic imperative for Enterprises 20 Chapter 4 : Implementing CRM 22 4.1 Objective and structure of the chapter 22 4.2 Developing a CRM vision 22 4.3 Defining common CRM requirements for organization 22 4.4 Determining CRM readiness 23 4.5 CRM implementation approach 24 4.5.1 On-Premise development 24 4.5.2 Cloud Based CRM 25 4.5.3 On-Premise VS Cloud Based CRM 26 4.6 Key issues in CRM implementation 27 4.6.1 Organizational changes 27 4.6.2 Business justification of CRM 28 4.6.3 Risk management 28 4.6.4 Integration 29 4.6.5 Project ownership 29 4.7 Conclusion 29 Chapter 5 : Exploring SaaS model 30 5.1 Objective and Structure of the Chapter 30 5.2 Introduction to SaaS 30 5.2.1 Characteristics 30 5.2.2 Benefits of SAAS model 32 5.3 Enterprises outsourcing CRM with ASPs 32 5.4 Conclusion 35 Part II Empirical Study 36 Chapter 6 : The Research 36 6.1 Objective and structure of the chapter 36 6.2 Research methodology 36 6.3 Measurement Instrument 38 6.4 Empirical data 38 6.4.1 Company overview 39 6.4.2 Selected products for research 43 6.5 Comparison 48 6.5.1 BusinessShow MoreRelatedCustomer Relationship Management (CRM)845 Words   |  3 PagesRM stands for Customer Relationship Management. It is an approach used to learn more about customers needs and manners in order to develop stronger relationships with them. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meetRead MoreCustomer Relationship Management ( Crm ) Essay831 Words   |  4 Pages CRM: Customer Satisfaction, Customer Loyalty, and Firm Profitability Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationshipsRead MoreCustomer Relationship Management ( Crm )1510 Words   |  7 Pages1) Introduction: Customer Relationship Management (CRM) is a key business strategy that optimizes customer experience and increases service or product value. CRM represents a function that relates customer satisfaction, customer behaviour, customer value and profit of an organization. The main goal of integrating CRM software is to improve the sales functionality, such as providing real time customer data history to the sales departments. Other benefits of CRM software include impro ved targeted marketingRead MoreCustomer Relationship Management ( Crm )857 Words   |  4 PagesCustomer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company’s relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more in customer relationship management. To reinforce the importance of CRM, studies conducted by HUFS College ofRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesChapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growth. The idea of a CRM system isRead MoreCustomer Relationship Management ( Crm ) Essay1406 Words   |  6 PagesCustomer Relationship Management (CRM) may be methodology} that supports degree organization’s decision-making method to retain long-term and profitable relationships with its customers. Some define CRM as simply a business strategy whereas others define it as a data-driven approach to assess customers’ current desires and gain The common variations of CRM include: operational CRM (O-CRM); analytical CRM (A-CRM); collaborative CRM (C-CRM); e-Commerce CRM (e-CRM); and mobile CRM (m-CRM) OperationalRead MoreCustomer Relationship Management ( Crm ) Essay769 Words   |  4 Pagesare target markets, customer relationship management (CRM), technology and breakthrough opportunities, building relationships with customers, and most importantly, customer lifetime value. Target markets are part of a marketing strategy. It is a â€Å"fairly homogenous group† of customers who a company wants to appeal to (pg 33). To determine their target markets, companies look at age, location, gender and etc. For example, a firm that sells winter apparel will target customers who live in cold regionsRead MoreCustomer Relationship Management ( Crm )1456 Words   |  6 PagesIntroduction Customer Relationship Management (CRM) is significant in the service marketing these days, customers are the major element that relates to the company growth and profits. Understanding the customer purchase behavior and relationship is a key of success that commonly indicates the B2B B2C relationship management. CRM system provides the customer information that shows what customer wants and needs, and help sales person to increase the customer relationship with the organizationRead MoreCustomer Relationship Management ( Crm )3159 Words   |  13 PagesCustomer Relationship Management (CRM) is a strategy for operating all your enterprise’s relationships and interactions with your clients and future clients (What is CRM.) The CRM industry has been molded by monolithic trends over its lifetime. Back in the late 90s, intranets, extranets and the internet altered CRM into more collaborative approaches. The move to cloud has transformed CRM and the relative merchant success. It has definitely encouraged several more users to implement CRM solutionsRead MoreCustomer Relationship Management ( Crm )1223 Words   |  5 PagesCustomer relationship management (CRM) is an essential part of every modern business. At the beginning of 21st century, the customer power dramatically increased due to Internet and technology development. The objectives of CRM are to build profitable and long-term relationships with customers. CRM is a complete system that provides a 360-degree view of the customer. It is also a method that tends to capture the experience of the consumers, and gain their trust to remain loyal customers. It is also

Improving The Changing Societal Norms Of Operations...

Productivity - ‘Check’; Efficiency - ‘Check’; Standardization - ‘Check’; Reverse Logistics Introduction Manufacturing and Services has undergone many changes and has evolved tremendously over the years. The evolution is primarily due to dynamic market place which changes according to changing societal norms. Operations management is the result of interplay between these two, (ever changing market and society) and in the process, adopted many new trends practices to serve the changing societal demands. Thus, understanding of Operations in yesteryears is essential to anticipate what beckons for it in the future. History of Operations The modern operations origin can be traced to the Industrial Revolution which began around 1770s in England. In its initial years only one person was responsible for production of goods from start to finish and systems were not very developed; modern machines were not available. With the advent of machine power, craft production started (skilled workers produce customized items with simple, flexible tools). It lacked in achieving economies of scale and the process was too slow. During 1950s With the World War II, pressure grew on manufacturing which led to adoption of quantitative models for different areas of operations management such as project management, forecasting and inventory. During 1970-1980s Quality Revolution: The world economy got liberalized and globalization set in. This onset led to increased competition among firmsShow MoreRelated Business Ethics and the Chinese Market Essay2925 Words   |  12 Pagesestablish a relation of profit that creates a support to their investors. The rules and laws of the corporation follows the sets, which are made by National Government of the country where they are operating however, they do not mainly play a role in changing the ethics of the country. It depends on the law and law enforcement agency of the country to create and to implement in the country. For instance, Google faced many challenges when they entered in China they had a strong control over the functioningRead MoreFactors Of An Non Linear Interconnecting Systems1888 Words   |  8 Pagesand provides a useful and practical framework for understanding and improving organisational life. Complexity depends mainly on three factors: 1. External factors like global financial crisis, foreign exchange rates, political decisions, customer buying behaviour, research and development, technology, natural disasters. 2. Internal factors like language, organisation structure and culture, effectiveness of governance, top management support, outdated schools of thought, outsourcing, resistance to changeRead MoreCorporate Social Responsability1867 Words   |  8 PagesResponsibility policy According to The World Business Council for Social Development, corporate social responsibility (CSR) is the continuing commitment by businesses or organizations to behave ethically and contribute to sustainable development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Moreover, CSR and the need for the design and implementation of a policy has spread geographically from its original US setting (BowenRead MoreManagement3082 Words   |  13 PagesCase 1 McDonald’s: Grilling Up an Empire 1. Describe some of the management challenges McDonald’s has likely faced in its expansion internationally. McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title â€Å"King of Fast Food†. The basis for the entire business is ethical, truthful and dependable. It takes timeRead MoreThe Application of Information Systems in the Hospitality Industry: A Report2311 Words   |  9 Pageswasted. The need to upgrade systems and improve operations is the main strategic objective of most restaurant executives. This report is therefore an analysis of the need to apply the modern information systems in the industry and embrace the growing usage of the point of sale system (POS) that has become the industry norm across the world. In a way, most hoteliers and restaurant owners are confronted with unrelenting demand to radically transform operations or to exit the market. To avoid the latterRead MoreCorporate Governance Of Public And Private Sector Banks Essay1778 Words   |  8 PagesMahilpur Abstract Corporate Governance broadly refers to the mechanisms, processes and relations by which corporations are controlled and directed. Corporate governance has at its backbone a set of transparent relationships between an institution’s management, its board, shareholders and other stakeholders. The system of corporate governance is important for banks in India because, majority of the banks are in public sector, where they are not only competing with one another but with other players inRead MoreCorporate Social Responsible (Csr) Nokia9213 Words   |  37 Pageseconomic functions - growth, products, jobs. The intermediate circle suggested that the economic functions must be exercised with a sensitive awareness of changing social values an priorities. The outer circle outlined newly emerging and still amorphous responsibilities that business should assume to become more actively involved in improving the social environment. The attention was shifted from social responsibility to social responsiveness by several other writers. Their basic argument wasRead MoreEssay about Fedex Analysis3650 Words   |  15 PagesIII LIST OF FIGURES V LIST OF TABLES V 1 INTRODUCTION 1 PART 1: TRANSPORTATION AND LOGISTIC INDUSTRY 2 2 EXTERNAL ENVIRONMENT ANALYSIS 2 2.1 TECHNOLOGICAL 2 2.2 ECONOMICAL 2 2.3 MARKET 2 2.4 POLITICAL AND LEGAL 2 2.5 ENVIRONMENTAL 3 2.6 SOCIETAL 3 2.7 DEMOGRAPHIC 3 3 INDUSTRY ENVIRONMENT ANALYSIS 4 3.1 PORTER’S FIVE FORCES MODEL 4 3.1.1 Threat of new entrants (Low) 4 3.1.2 Threat of substitutes (Low – medium) 5 3.1.3 Bargaining power of buyers (High) 5 3.1.4 Bargaining power of suppliersRead Moreâ€Å"Implicit† and â€Å"Explicit† Csr: a Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility13330 Words   |  54 PagesAcademy of Management Review 2008, Vol. 33, No. 2, 404–424. â€Å"IMPLICIT† AND â€Å"EXPLICIT† CSR: A CONCEPTUAL FRAMEWORK FOR A COMPARATIVE UNDERSTANDING OF CORPORATE SOCIAL RESPONSIBILITY DIRK MATTEN York University, Toronto JEREMY MOON University of Nottingham We address the question of how and why corporate social responsibility (CSR) differs among countries and how and why it changes. Applying two schools of thought in institutional theory, we conceptualize, first, the differences between CSR in theRead MoreUnderstanding Postmodernism5718 Words   |  23 Pagesï » ¿MANAGEMENT CHANGE Question 1: What are the implications for organizations of differences between postmodernists and realists in terms of how they view reality? It is hard, to describe postmodernism exactly in few sentences, since it is constant to develop. Instead, it might be significant to concentrate on what it claims to evade the modernist project. Postmodernism was at first a response to modernism, which is recognized with rationality, linearity, and purification (Featherstone 1991)

Impact of Globalization Trends on Education Structures and Policies Free Essays

Introduction Globalization is a widely discussed and contested topic. The process of globalization has profound impacts on the capacity of a nation to formulate its policies. It is accompanied by a seemingly endless process of change within education (Peters, 1992). We will write a custom essay sample on Impact of Globalization Trends on Education Structures and Policies or any similar topic only for you Order Now Globalization is one main issue that is increasingly attracting the attention of most academicians, researchers and policy makers. It has gained relevance in the context of higher education. Education is an important driver of growth and poverty reduction. Education policies have been in existence for quite some time and have played an important role in the development policy. The most recent wave of globalization is likely to have profound effects on education structures and policies across the world. What is globalization? ‘Globalisation’ is a term that describes the process of integrating societies by removing legal, political and geographical constraints (Trowler, 1998). Vulliamy (2004) describes it as a process which is rapidly integrating the world into one economic space via an increasingly networked global telecommunication system. A study by Tikly (2003), suggest globalization as an inevitable and largely irresistible phenomenon that contains opportunities and threats for national development. Globalization is therefore seen to be concerned principally with integration into global and regional markets underpinned by technologies Although internationalization is not new to education policies, the forces and tensions under the umbrella concept of globalization constitute dramatically different environment in which education institutions and policy makers operate in (Marginson, 1999). The changes to which education structures in UK and around the globe is exposed are complex and varied (Marginson, 1999). Nonetheless, the globalization concept indicates that these changes are somehow interrelated. For the purpose of this analysis, we will stress the following tendencies within the overall force of globalization: †¢ Restructuring of the economic world system due to rapid integration of the world economy resulting from a transformation to a post industrial knowledge economy and increasingly liberalized trade and commerce. †¢ Rise of network society due to technological advancements and the expansion of the internet †¢ Increasing virtual mobility of people, knowledge and capital resulting from the development of new transport facilities, expansion of the internet and increasingly world integrated community †¢ Complex cultural developments whereby we have an increasing cultural exchange and multicultural reality on the one hand of homogeneity and cultural differentiation and segregation on the other hand. †¢ Erosion of the nation state and a widening of the gap between socio-political regulation and economic activity. Such is the nature and complexities of forces associated with globalization. These forces define the social environment in which education structures and policies operate in (Green, 1999). Further, these forces condition the context in which education policies and structures have to operate and profoundly alter people’s experience of both formal and informal education (Green, 1995). For example, most institutions are transformed to become targets of corporate expansion and sites for branding. A more detailed explanation will be discussed below. Impact of globalization on education structures and policies Globalisation has profound impacts on education structures and policies. The impact is profound but also diverse, depending on the locality within the global arena. While there is often a danger of oversimplification and generalisation when dealing with globalisation, diversity has to be recognised and promoted to a certain extent. Various views have been expressed in literature with regard to the impact of contemporary globalization on the processes and structure of education worldwide. 1. Direct impacts on both the curriculum and pedagogy Carnoy (1999) suggests direct impacts on both the curriculum and pedagogy. There is little evidence however to support such an assessment. Whilst attempts have been made to inject global awareness on school curricula in western industrialized countries, these have generally remained very low status add-ons. Carnoy (1999) continues to argue that whilst the direct impacts on pedagogy and curriculum are limited, the more general influences of economic restructuring and political ideologies are immense. For instance, globalization is putting considerable premium on highly skilled and flexible workers in an organisation hence increasing the demand for university education. 2. Emerging ‘bordeless’ higher education market The most visible manifestation of globalisation in the education sector is the emerging ‘bordeless’higher education market. Globalization leads to huge increases in worldwide demand for higher education through opportunities created by the internet and new communication technologies which in turn shape an environment in which providers can expand their supply of educational facilities (Breier, 2001). Universities from Australia, North America, Europe and England are reaching out their educational provisions to the international market by actively recruiting international students through establishing branch campuses or via distance education, e-learning and other transnational activities (Breier, 2001). These increasing demands bring new providers into the market. The business of borderless education comprises various forms and developments including the emergence of corporate universities, professional association that are directly active in higher education, and media companies delivering educational programmes among others (Alao Kayode, 2005). These new providers extensively use the Internet and ICT as a delivery channel. 3. Erosion of national regulatory and policy framework Globalization is also associated with the erosion of national regulatory and policy frameworks in which institutions are embedded (Slattery, 1995). The policy framework is subject to erosion in an increasingly international environment marked by globalizing professions, liberalized market place, mobility of skilled labour, and international competition between institutions (Slattery, 1995). Most institutions acknowledge this and thus develop consortia, partnerships and networks to strengthen their position in the global arena. Schemes such as the European Credit transfer system and mobility programmes such as UMAP and SOCRATES can be developed to stimulate internationalization in higher education with respect to the various national policy frameworks (Dearden et al, 2002). There is need for an international regulatory framework that transcends the eroded national policy framework and steer to some extent the global integration of higher education system. 4. Create new and tremendously important demands and exigencies towards universities as knowledge centre’s Consequently, globalization creates new and tremendously important demands and exigencies towards universities as knowledge centers (Dearden et al, 2005). Research and development is crucial in any knowledge and information driven society. Globalization of research and development leads to a more mobile and highly competitive international market of researchers. Moreover, universities are called upon to take up responsibilities in the society, deepen democracy, act as mediators and to function as centre’s of critical debate. These higher demands placed upon them create tensions in institutions and stimulate other organizations to engage in such kind of activities. 5. Increasing demand for higher education worldwide Finally, the continuing trend of globalization is expected to increase the demand for higher education worldwide. In the developed world, the society will always ask for highly qualified and flexible workers. Modernization, economic development and demographic pressure increase the demand for higher education in most parts of the world (Blanden Machin, 2004). Governments and local institutions generally lack enough resources to deal with the increasing demand hence leaving an unmet demand to the international and virtual providers. This demand not only grows quantitatively but also becomes more diverse. The internet together with new technologies are increasingly providing new opportunities for more flexible delivery of higher education, thus increasing demand in some countries and meeting demands in others where traditional institutions have failed. These developments brought by globalization underpin the assertion that higher education will emerge as one of the booming markets in future (Blanden Machin, 2004). The need for an international regulatory framework There is a big difference in the way countries deal with private universities and transnational higher education. Greece and Israel, for instance, rarely recognize their diplomas and degrees (Blanden, Gregg Machin, 2005). While other countries residing in the developing world such as Malaysia recognize their incapacity to meet the increasing demand and thus welcome foreign providers (Blanden, Gregg Machin, 2005). Principally, there is no reason to oppose a positive and open attitude towards transnational higher education and private universities. In modern policy approach, it must be recognized that private and transnational institutions are also capable of fulfilling public functions. Despite the fact that traditional higher education institutions have a specific tradition and academic culture to defend, it should be amenable to competitors from diverse backgrounds. It therefore becomes imperative to have in place international and sustainable policy framework that deals with private and transnational providers. Conclusion The globalization trends are leading to a wide spread changes that are impacting on education worldwide. Nation states acknowledge this and have developed reforms to their educational systems in response to modernizing ideas and international trends. It should be noted that globalization represents a new and distinct shift in the relationship between states and supranational forces and that its impact on education is profound in a range of ways. Whilst this analysis does not present an exhaustive listing of the impact of globalization on education, it does bring out key dynamics and highlight important areas of action for academicians and policy makers with respect to globalization. (1557 words) Reference Alao Kayode (2005), Emerging Perspectives on Educational Assessment in an Era of Postmodernism, Commissioned paper presented at 31st Annual conference on International Association for Educational Assessment. Blanden.J.P., Gregg Machin.S (2005), Educational inequality and intergenerational mobility, The economics of education in the United Kingdom, Princeton, Princeton University press. Blanden.J Machin.S (2004), Educational inequality and the expansion of UK higher education, Scottish Journal of political economy, Vol 54, PP.230-49 Breier.M (2001), Curriculum Restructuring in Higher Education in Post-Apartheid South Africa, Pretoria Carnoy (1999), Education, globalization and nation state, Oxford, Oxford university press Dearden.L, Emmerson.C, Frayne Meghir.C (2005), Education subsidies and school drop-out rates Dearden.L, Mcintosh.C, Myck.M Vignoles.A (2002), The returns to academic and vocational qualifications in Britain, Bulletin of economic research, Vol 54, PP. 249-75 Green.A (1999), Education and globalization in Europe and East Asia: convergent and divergent trends, Journal of education policy, Vol 14, pp.55-71 Green.M.F (1995), Transforming British higher education: a view from across the Atlantic, Higher Education, Vol 29, pp.225-239 Marginson.S (1999), After globalization: emerging politics of education, Journal of Education Policy, Vol 14, pp.19-31. Peters M (1992), Performance and Accountability in ‘Post-industrial Society’: the crisis of the British universities, Studies in Higher Education, Vol 17, PP.123-139. Slattery, P. (1995) Curriculum development in the post modern era, New York, Garland Publishing Tikly (2003), Globalisation, knowledge economy and comparative education, vol 41, pp. 117-149 Trowler P.R (1998), Academics responding to change: new higher education frameworks and academic cultures, Buckingham, Open University Press. Vulliamy.G (2004), the impact of globalization on qualitative research in comparative and international education, journal of comparative and international education, Vol 34, pp.261-284 How to cite Impact of Globalization Trends on Education Structures and Policies, Essay examples

Re proposition to Stanley Remedies

Question: Write a letter to all managers regardingRe-proposition to Stanley Remedies for genetically modified medicine. Answer: To: All Managers From: Trevor Martin CEO of ABACAS Management Consultant Date: 24/05/16 Subject: Re-proposition to Stanley Remedies for genetically modified medicine After a prolong study of the potential market I have determine to Re-propose Australian pharmaceutical company Stanley Remedies to start their venture for genetically modified medicine for the market of Unite Kingdom. The first proposal was offered one year before regarding the aforesaid issue. They replied on that subject matter after six month of the receiving of the proposal. The client company made a sceptical analysis of the whole subject matter and find it difficult to implement. We received a formal rejection of the given proposal from their end in the month of December 2016. According to their proposal the project will not offer any opportunity of immediate prospect for the firm that realisation is propelling the company to abandon the project. The Australian counterpart of the company Mr. Andy Moor has described his stand regarding the issue. He describe the proposal is indicating towards a long term outcome rather any immediate return. An enterprise should not embark towards any uncertain direction that will not offer any immediate outcome. I do recognise the concern and admit to incorporate their view to constitute the re- proposition. I must appreciate the view of Mr. Ted Hume the G.M. of our client company Stanley Remedies in this occasion. Mr. Hume is critical regarding the high investment for the long term benefit, I do admit his concern but he also describe the proposal is indicating towards the horizon. Let the issue get analysed from this angle. The subject of our proposition can get defined as New Product Development. As it is known that in NPD strategy latent market demand and clients ability occupy important position. The demand for the proposed product has already been realised through the market research. There are several terminal illnesses such as cardiac problem and cancer are directly influenced by genetic issue. The live saving drug industry in all over world are introducing large amount of fund to develop the remedy for these cardinal threat of humanity. As we know our client has already confirm its position in the pharmaceutical industry of its own country Australia. This proposal is offering them to penetrate British market with the new product. In our last meeting held on 23.05.16 we have develop a consensus that the process of re-proposition is leading us towards a desirable direction. The visualisation we have made from our clients end is an imperative for any NPD endeavour. United Kingdom is the country known for its public health system National Health Service or NHS is a unique public health system that attracts interest of the patient from different part of the world. According to the statistics in the year 2013 fifty two thousand foreign patient has been treated in United Kingdom. This information validate our clime that in this country a base of high quality treatment already exist what an Australian company can explore by offering some high quality medicine that the market will accept. In our last meeting some prominent member of pour team expressed their views and concern regarding the subject area. The marketing head Mr. Felix expressed his concern regarding our expertise in this type of enterprise. As we know as a management consultant we do provide relevant support to the business enterprises, this endeavour is a market development activity from our end too. Our Australian client has already confirmed its prominent position in the indigenous local market of the country this particular status of any company induces them to opt for overseas market development. On the basis of the entire angle I must conceder this is the propitious atmosphere to embark beyond the familiar periphery. I do invite your suggestion in this regard. Reference: Binsardi, A., Ekwulugo, F. (2003). International marketing of British education: research on the students' perception and the UK market penetration.Marketing Intelligence Planning,21(5), 318-327. Carlile, P. R. (2002). A pragmatic view of knowledge and boundaries: Boundary objects in new product development.Organization science,13(4), 442-455. Ham, C., York, N., Sutch, S., Shaw, R. (2003). Hospital bed utilisation in the NHS, Kaiser Permanente, and the US Medicare programme: analysis of routine data.Bmj,327(7426), 1257. Leonardà ¢Ã¢â€š ¬Ã‚ Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development.Strategic management journal,13(S1), 111-125. Rust, R. T., Lemon, K. N., Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy.Journal of marketing,68(1), 109-127.